Sink or Swim? Email Marketing is the Newest Life Preserver

We’ve all been there. Spending hundreds, even thousands of dollars on Flyers and Brochures knowing almost very well, that nearly all that are distributed will be tossed aside without a second look. The Cost Per Contact carried a Price Tag nearly not worth investing. But that’s the cost of doing Business Right? Wrong.

As both Business owners and Consumers, we’ve been smothered with advertisements day in and day out for as long as we can remember. From flyers from local Pizzerias, to corporate brochure concerning Eyewear, we’ve seen it all. We could be sent a Flyer promising nearly anything, and we will toss it aside… Why? Because we are all constantly flooded with the same Flyers, offering the same boring services and products. Achieving interest from consumers in Printed Flyers in nearly impossible these days.

Now, comes a new form. Email Marketing. Many might say it’s a waste, or it’s not worth it. I also guarantee that most reading this will think of the word “SPAM” at least a few times throughout this article. However, negative thoughts aside for one moment. Think of some of the obvious benefits. No longer will you have to worry about the cost and hassles of Print Advertising. With most Printed Flyer campaigns, you have little control over exactly who is receiving your Flyers. It is nearly impossible to track the effectiveness of mailings and Flyers. Here is where Email Marketing can completely turn the tables on all of these issues. Email Marketing offers the lowest Cost Per Contact price than any other form of Marketing. You have complete control over who receives your advertisements, and with Products such as QuickBlast Pro, you can now track the effectives of your Email Marketing Campaigns. Whether you firmly believe that Email Marketing is the answer you’re looking for, or that it is just another form of Marketing… It is most definitely worth it. If nothing else, an Email Newsletter allows you to reach your customers and/or prospects one more time, at a fraction of the price of Print Advertising.

Spam you say? Many people are quick to shout the word spam, without knowing the meaning. Spam is an unsolicited email sent to a mass list of consumers offering a Product or service. Not to be mistaken as an Advertisement. If a Company sends another company a legitimate business or Product offer, it is NOT SPAM, this is simply considered another form of Marketing and is completely legitimate. On the same note, if you send email newsletters to past customers, or current subscribers, this email is completely legitimate and valid.

It is understood that many Business owners are afraid of change. Many business owners are still unaware of the Extent of the Impact that the Internet has on consumers. With that, they are afraid to invest in Email Marketing. I would recommend changing that thought. As stated above, your costs per contact are by far much cheaper than traditional Print advertising, your efforts are significantly more targeted, and your campaigns can be tracked. One last and equally impressive and interested fact is this… If someone receives a printed flyer from your company, they may give it a quick look, and than toss it. They may also be interested in the product or service. However, that’s the end of the line for the flyer. With Email Marketing Campaigns, if the consumer finds the product/service, forwarding it to a friend is as simple as a click. Interesting emails get forwarded… We all know that. What could be better?

The Choice is simple… Jump on board, or sink with the ship.