Press Releases... Extremely Powerful and Beneficial, Yet Often Overlooked

An effective marketing plan for any type of new business venture, or an existing corporate entity, consists of many tools and strategies. Effectively getting your company’s name out there and introducing your products and services has become increasingly difficult. Although new advertising resources are formed nearly each day, one form has continued to prove itself worthy of the first step and most rewarding step.
For over 50 years, companies of all sizes and types rely on the power of press releases. It's the standard method of communicating your newsworthy announcement to relevant media, and which can result in free publicity you could never afford to buy.

One of the most popular and widely used business-to-business and business-to-consumer marketing tools for large companies has forever been the press release. Press Releases are utilized by manufacturers in all industries to announce the launch of new products, non-profit groups to announce fund-raising events, and by entertainment companies to promote the release of everything from games to books, music, and film.
Why is the Press Release so important to these large scale companies? The reason is that these large companies understand that the best publicity is free publicity. Having your press release published promotes both your products and services, as well as the credibility of your company.

There are two factors that will determine the outcome and success of your Press Release. The first step is to understand the focus of your presence and develop it. Your press release should be written as an announcement, not so much an advertisement. The second and equally important factor is Press Release distribution. Ensuring that your Press Release is received and reviewed by the correct, influential media sources is a critical step in the process of running an effective Press Release Campaign.

There are numerous ways to distribute your Press Releases. The traditional ways of distribution include mailings and faxes. These methods prove to be still be somewhat effective, however with the internet creating a worldwide market place, Email Submission with services such as QuickBlast Pro prove to be the way of now.

So, if you haven’t yet been convinced that Press Releases are a definitive must, simply Google the term Press Release.. There’s a reason why there are 380 Million results!


J.P.
Editor